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Zumba Fitness, LLC, creator of the acclaimed Zumba® fitness-party workout with a global following of tens of millions, will shake up the world of fitness with the release of Exhilarate™, a new seven-disc DVD collection.
Available now, just in time for Summer, this DVD collection stays true to its name, incorporating fast-paced and exhilarating workouts that entertain and encourage viewers to lose themselves in the music.
The new DVDs are shot in an exciting music video format by some of the best music video producers in the industry and introduce two new different modes – users can either Learn It, with verbal move cueing from the hosts, or Feel It, by turning off the verbal instructions to sense the full beat of the music, much like the experience of a live Zumba class.
The DVD set also introduces Mix, a compilation of workouts based on cultures and rhythms inspired by the global explosion of the Zumba brand in recent years.
From the exotic sounds of Bollywood to the spicy guitars of Mexico and cutting-edge Latin hip-hop, viewers will feel like they are partying around the world.
A new style is also introduced with Zumba Sentao™, which incorporates a common, household chair into a specially designed Zumba routine.
The collection features celebrity Zumba instructors Beto, Gina Grant and Tanya Beardsley.
Zumba program creator Beto Perez said no one has ever done home fitness like this.
“Zumba Fitness is about the experience and Exhilarate communicates that experience and allows people to lose themselves, right there in their lounge room,” said Perez.“It’s about blurring the lines between fitness, entertainment and culture, ultimately making fitness a more enjoyable and fun part of everyday life.”
To cement this effort, Zumba Fitness enlisted the help of world-renowned percussionist Bashiri “the Bash Man” Johnson to provide live musical accompaniment on the collection. The Bash Man has performed and recorded with artists like Michael Jackson, Madonna, Whitney Houston, Gloria Estefan, Celine Dion, Sting and Miles Davis.
This is the fourth consumer DVD collection Zumba Fitness has released since the company’s inception in 2001, with the other volumes selling more than 10 million copies worldwide.
The following seven action-packed workouts are set to the tune of Zumba Fitness’ signature rhythms and beats:
- Step by Step: Breaks down the basics of the 24 different steps viewers will use throughout the series including merengue, salsa, reggaeton, calypso, cumbia and belly dance
- Activate: In this full workout for beginners, viewers will begin to harness the organic energy of the Zumba program
- Ripped: Features Zumba Sentao™ and Zumba® Toning programs. Begins with a toning workout featuring the exclusive Zumba weighted toning sticks that double as maracas and ends with a breakthrough Zumba Sentao chair routine designed to build lean muscle and define the entire body
- Exhilarate: A 60-minute Zumba fitness-party in a music video setting
- Rush: A 20-minute express workout for those on the go
- Mix: The international fitness-party experience featuring percussionist The Bash Man, new dance styles and traditionally adorned representatives from cultures all over the world
- Fitness-Concert: Viewers can follow along to the fitness-concert held at the annual 2010 Zumba Instructor Convention where more than 3,500 instructors came together to party.
Each DVD features bonus material including behind-the-scenes interviews with Beto and instructors, an inside look into the infectious lifestyle of the Zumba brand with clothing and style tips, and details on how to experience a live Zumba fitness class. A total-body fitness and nutrition guide accompanies the DVD collection, with New York Times bestselling author Marci Shimoff as a contributing expert.
The Zumba Fitness Exhilarate DVD Collection is available now for $149.97. To order the collection and view the Exhilarate trailer, http://zumbaexhilarate.com.au/. To find a live Zumba class, visit www.zumba.com.
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